Starting out its life as a modest beach bar under a canopy where the likes of Luciano and Carl Craig would play b2b unannounced, Ushuaïa clearly had ideas above its station from the outset.

Today, presiding over the shoreline of Playa Den Bossa, attached to a newly-built deluxe five-star hotel with two swimming pools, a gym and a spa and housing 5000 sun-kissed ravers each day, clearly it's fulfilling its unchecked ambition; its regular events - featuring the likes of Swedish House Mafia, Pete Tong and Defected - as gargantuan as the poolside arena that stages them.