40 music festivals have gone on record to pledge not to use facial recognition technology at their events.
The move comes following canvassing by activist group Fight For The Future, who've managed to get some of the US' largest music festivals such as Coachella, Bonnaroo and SXSW to commit to the ban.
Musicians, festivals and venues have joined the campaign to ban facial recognition at concerts.
Recently, it was announced that Ticketmaster, owned by Live Nation, the same company as Bonnaroo and Electric Daisy Carnival, would be investing in facial recognition technology.
Digital rights advocates, Fight For The Future, have started a campaign entitled Ban Facial Recognition, opposing the introduction of the technology to venues, events and clubs.