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Poll Clubs 2021: Laroc Club

Laroc.jpeg
Laroc.jpeg

Location: Valinhos, Brazil

Capacity: 5,000

laroc.club
 

“The owners had the dream to create a new epicentre for electronic music fans in the heart of São Paulo state in Brazil,” says Victor Flosi from Laroc Club, recalling the origins of the celebrated venue. “They chose the hidden hills of Valinhos, 100 kilometres from São Paulo city, as their home almost six years ago, where there was nothing before. Since then, they’ve focused on creating a space with a festival atmosphere, but putting the public close to the artists.”

In a country with a good share of world-class venues, Laroc Club has risen to prominence, inviting DJs from across the style spectrum to rock its fine-tuned JBL VTX soundsystem and outdoor festival-style stage. For its special Ame Laroc Festival in February 2020 — that coincided with Carnival celebrations — Claptone, Guy Gerber and W&W played, along with big-name Brazilian DJs like Felguk, Wehbba and Renato Ratier. Since then, the club has remained shut due to the severe impact of Covid in the country.

“We have to say it wasn’t easy to cope during these difficult times,” says Flosi. “Our last opening during Carnival 2020 was so epic that it reverberated for many months into the pandemic, but at the same time, got all of us very frustrated.”

Nevertheless, the Laroc Club crew are planning ahead, devising some new ideas they can implement when the pandemic eventually subsides.

“We continued with our team, which was relocated to other companies in the group until the return of the events, but always with a beacon of hope,” Flosi adds. “We are planning some new features for the epic return, when it is possible.”

 

2021
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Poll Clubs 2020: Laroc Club

Location: Valinhos, Brazil
Capacity: 5,000

laroc.club

In just five years, Laroc has become a major player in Brazil’s increasingly vibrant club scene. A short drive from the megalopolis of São Paulo, this capacious open-air venue in the verdant hilly countryside centres on an impressive festival-style stage. There, superstars of EDM, trance, house and techno keep the huge crowds moving from late afternoon through golden sunsets, and well into the early hours.

In 2019, such diverse DJs as NERVO, Oliver Heldens and Aly & Fila played at Laroc, in addition to local favourites Cat Dealers and Felguk; while in 2020, Seth Troxler, Guy Gerber and Joris Voorn have made noise in the venue.

“Laroc was created back in October 2015 to be a destination for electronic music lovers in São Paulo,” says the club’s Victor Flosi. During Brazil’s famous carnival, it hosts the Ame Laroc Festival, an event that Flosi says “is now the biggest electronic music festival in Brazil”. Other important dates on the calendar include the club’s opening anniversary in October, and whenever homegrown DJ titans ALOK and Vintage Culture play, it’s always sold out. Look out for a new lighting system and stage redesign this year.

2020
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Poll Clubs 2018: LAROC

Location: Valinhos, Brazil

Capacity: 5,500 people

Website: laroc.club

Situated slap-bang in tropical paradise due north of São Paulo in Valinhos, Laroc is a truly singular venue in every sense. A breath-taking open-air structure in the middle of a lush valley surrounded by forests and mountains, it’s a place where festival and super-club vibes combine by way of a pool, huge LEDs, a precision soundsystem and a stunning sunset vantage point.

A less-is-more party policy amplifies its reputation, too; only hosting 19 events a year — one every three weeks — Laroc doesn’t just throw down parties for the sake of it. The club invests hugely in each night and the local-championing and top level international line-ups reflect. Last year saw the likes of Kölsch, Armin van Buuren, Alesso, Galantis, Robin Schulz, Guy Gerber, Luciano, Jonas Blue, Hernan Cattaneo, Erick Morillo and Tchami all hold court in the venue’s unique arena, supercharged by dancers, confetti bombs, pyrotechnics, CO2 cannons and all the theatrics expected of a venue at this level… Or from a team who’ve had experience with some of Brazil’s biggest events since the early 2000s (including São Paulo’s Electric Zoo and Tomorrowland in recent years). Still very young at three years old, Laroc’s climb up the Top 100 proves its buzz is only just beginning to grow.

2018
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