It's organised a modelling competition to find 'a face, a body, and an attitude' that epitomises the key Pacha values (style, sophistication, and glamour).
The new face of Pacha will be seen by thousands as part of a new advertising campaign by Pacha London, and will be given the chance to join top modelling agency 'Models 1'.
Basically, they're looking for a stunner, so if you reckon you've got what it takes, pick up an entry form at Smoke at Pacha from February 3rd to March 24th.
The winner will also appear in a special London College of Fashion catwalk show in March at the Victoria venue.
Copyright Thrust Publishing Ltd. Permission to use quotations from this article is granted subject to appropriate credit being given to www.djmag.com as the source.