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Red Bull Music Academy and Red Bull Radio to shut down later this year

The institutions will leave a 20 year legacy of high profile artists and events... 

Red Bull Music Academy and Red Bull Radio will close later this year
Red Bull Music Academy and Red Bull Radio will close later this year

Red Bull Music Academy and Red Bull Radio will shut down later this year as the energy drinks giant looks to switch up the structure of its creative output. 

The operations were overseen by a consultancy, Yadastar, which is parting ways with Red Bull in autumn following a 'mutual decision'. 

Sources at Red Bull confirmed the news in a statement to Resident Advisor, explaining that as of 31st October the much-loved platforms will be no more in their current format. 

“After 20 years of supporting artists worldwide with its music program in a rapidly changing world, Red Bull will maintain its purpose of providing a global platform to promote creativity—but it is changing the means of delivery. Red Bull will be moving away from a strongly centralized approach, will gradually phase out the existing structure and will implement a new setup which empowers existing Red Bull country teams and utilizes local expertise. Red Bull will continue to explore new ways to support promising and cutting-edge artists wherever they may be.”

Since 1998 Red Bull Music Academy has helped bring countless impressive names to the fore via workshops and events across the globe. DJ Mag cover stars such as hardcore experimentalist Mumdance and South African house player Black Coffee, rising talent like Naive boss Violet and techno originator 'Mad' Mike Banks have all been involved. Red Bull Radio, meanwhile, hosted a vast array of online broadcasts across a broad spectrum of genres.  

At the time of writing it is not clear how this will impact staff. Yadastar posted the following to Twitter:

 

The music community has already been making feelings clear about the news. You can dive into the 20 year Academy legacy here