Spotify’s Troy Carter, who serves as the streaming platforms’ global head of creator services, recently conceded that artists aren't being paid enough by streaming services. The revelation occurred yesterday during the Music Biz Convention in Nashville, TN.
Deflecting any blame for this industry-wide issue of inadequate compensation, Carter chose to focus on the steps Spotify is taking to enhance the platform for artists and further develop lucrative economic bridges to fans.
Carter pointed to Spotify’s consumer data as a means for artists to book more effective tours and expand their presence globally. “We are just scratching the surface of what the [Spotify For Artist] tool will be,” he said. “It will become a tool that you almost won’t be able to operate without.”
As noted via Resident Advisor, these details arrive after Spotify’s acquisition of a blockchain technology firm in an effort to increase transparency and funds paid to rights organizations.