TOKiMONSTA and Rochelle Jordan link up for new single and video, 'Eats The Tale': Watch
"The concept visually is like that of an ouroboros, a serpent eating its own tail."
TOKiMONSTA and Rochelle Jordan have linked up for a new single and video. You can watch the clip for 'Eats the Tale' below.
The track gets its official release today, 10th August, through TOKiMONSTA's own Young Art Records, and combines sombre lyrical musings on loss and desire with uptempo, club-ready beats.
"The concept visually is like that of an ouroboros, a serpent eating its own tail. However, I've done a pun where it's about eating your own tale (a story). Many times we consume false stories/make believe/lies, not realising those stories eventually consume us until we disappear," said TOKiMONSTA. "Our sense of self is gone since we chose to believe in ‘tales.’ Beautiful, but tragic — the things we believe to make us feel better, but it's worse for us in the end.”
Meanwhile, the visuals, directed by Lucy Snow, builds on this metaphor, presenting two versions of both artists on screen, false and true, but only one can exist in perpetuity.
Marking TOKiMONSTA's first new material of 2023, it follows a string of high profile work that has earned praise from press and public alike. This includes an official remix of David Bowie's 'Golden Years', and the reworking of Sia's 'Manchild', which recently won Best Remix/Edit at DJ Mag's Best of North America Awards 2023. The artist is currently preparing for a 19-date US tour in support of Odesza, which begins on 30th August at the Schottenstein Center, Columbus, Ohio. Revisit DJ Mag North America's 2019 cover interview with TOKiMONSTA here.
Read DJ Mag North America's 2022 interview with Rochelle Jordan, around the remix album for her 2021 LP ‘Play With The Changes’, here.
