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Brand Focus

ACID87

In our penultimate brand focus of 2022, DJ Mag sits down with Liverpool-born Acid87 — the clothing brand paying homage to the UK’s gilded rave age

In 2019, Liverpool nightclub Garlands closed its doors for the final time, after 25 years as a clubbing mainstay in the city. It was here...

Sakura Sport logo

This month, DJ Mag catches up with Dundee’s Henry Sampson, who combined his love of sports with streetwear to found Sakura Sport, a brand that’s supporting local creatives and businesses first

In 2015, Japan beat South Africa in the Rugby World Cup during the last minute of play, taking the 34-32 lead in what was dubbed...

Latent Goods header image

DJ Mag sits down with Latent Goods, the UK-based brand focused on innovation, collaboration and building the bridge between music and fashion

Sometimes, particularly in the world of brands and fashion houses, it's easy for quality to get lost in the chaos. More often than not, it's...

Rueben Depasois by Jade Laurynn Gregory

We catch up with premium streetwear brand Valour House, the female-fronted company kitting out the likes of Bryson Tiller and The Martinez Brothers

VALOUR HOUSE is a family aff air. Founder Faye Christou, who launched V House in 2017, spent her formative years inspired by an older relative...

A shot of a model in Bowlcut's SAFE t-shirt

In this month’s Brand Focus, we catch up with Joe F about Bowlcut — the clothing brand born in London, and seen on everyone from Kurupt Krew’s Chabuddy G to Maya Jama 

During a South London Christmas back in 2015, Joe F was speaking with friends in a Whatsapp group. Abbreviating words in the chat, including those...

INVT header image

In this month’s Brand Focus, Florida-based artists and co-founders Luca Medici and Delbert Perez speak about their multimedia brand INVT, its thrift store roots, and using their home city of Miami to find inspiration

Miami-based clothing brand and multimedia art project, INVT, has been focused on two things since its beginnings in the early 2010s: utility and individuality. As...

Sarangua Embroidery feature header artwork featuring two products

This month, business owner, textile artist, designer and painter, Sara, speaks with DJ Mag about her creative company Sarangua Embroidery

As a British-Mongolian business owner, with a huge love for pop culture, London-based designer Sara says that her vision has always been “to provide a...

Wasted Heroes

In our most recent Brand Focus, DJ Mag's fashion editor, Amy Fielding, speaks with Liverpool-based graphic designer Russell Reid, who turned his life-long love of designing rave artwork and club culture into a clothing brand

In 2010, graphic designer Russell Reid had made a name for himself designing flyers for legendary Liverpool parties, like Circus and Chibuku. A key player...

Real Gang header featuring Nicolau and gang

DJ Mag sits down with brand co-founder, DJ and producer Nicolau Caldeira to chat about Real Gang, the clothing company and record label creating a forward-thinking, underground community

In 2015, Nicolau Caldeira spent a summer in Ibiza with his step brother Pete and friend Miller. With a shared synchronicity when it came to...

Brand Focus: DONOTSUBVERGE

This month, DJ Mag speaks with London-based brand DONOTSUBVERGE about creating a community, working towards sustainability, and fashion that's reflective of society

The brainchild of three London school friends, clothing brand DONOTSUBVERGE was born from a desire to, in their own words, “create a fashion brand that...

DJ Mag's Amy Fielding speaks to Dave Mills and Matthew Miles about In The Music - their clothing line that pays tribute to house anthems

After two decades spent DJing at, and promoting, the award-winning Cool House events in Cardiff, Dave Mills decided to pay tribute to his love for...

In this month’s Brand Focus, we speak to underground music platform and clothing company, The Fandango Club, about its garden-party beginnings and developing for the...

Back in 2014, Harry Nurse found himself immersed in London’s underground dance music scene. Captivated and intoxicated by the capital’s clubbing culture, Nurse wanted in...

In this month’s Brand Focus, we speak to Chris Howell-Jones about DiscoTees — the clothing line inspired by the rich heritage and club culture of...

On his first trip to Ibiza in ’89, Chris Howell-Jones heard whispers of a once legendary after-party at a venue called Glory’s. The club had...

In this month's brand focus, DJ Mag speaks with Freddie Herring about his Leeds-based, club-inspired apparel line: etha ravewear

Every raver has a story about how they found their place on the dancefloor. Leeds-based Freddie Herring, who runs rave-inspired apparel brand Etha Ravewear, found...

In this month’s brand focus, No Mind Collective founder Ali T talks us through combining culture and creativity, a flamboyant eye for design and the...

Since his teens, Alexander Turner aka Ali T, a graphic designer from “Scouseland”, has been collecting and studying music-related artwork and memorabilia. From ‘90s rave...

DJ Mag speaks with Scottish brand Postal about their bootleg beginnings, emotive imagery and a dedication to providing quality garments

While working at Scottish clothing store Manifesto as an assistant manager, Neil Roy — better known as Nel — found himself disappointed. Interested in the methods and processes of the...

In the most recent Brand Focus, DJ Mag catches up with the Handy Supply Co that sells streetwear inspired by an ‘80s and ‘90s aesthetic

Four years ago, South Wales-born illustrator James Lacey, aka Pointless Illustrations, wanted a new outlet for his designs. Predominantly working on record sleeves, club flyers...

After hosting a pop-up at the end of last year alongside Sportsbanger, Fabric and FOLD, we speak to vintage streetwear experts, Wavey Garms, about the...

In 2013, Andres Branco launched a Facebook group for friends to sell vintage designer streetwear. More curated and personal than eBay or Depop, he named...

When the landscape shifted earlier this year amid the pandemic, brands were forced to look inward, and develop new and sustainable methods of keeping their...

Keep Hush as we know it now, a pop-up event live streaming some of the best electronic talent from across the UK, began life in a Soho...