Polaroid has launched a Bluetooth speaker range, radio platform and music app under the new Polaroid Music banner.
The photography brand has stepped into the music space with four Bluetooth® Polaroid Music Players, an "experimental music discovery service" called Polaroid Radio, and the Polaroid Music app.
The four retro-looking portable speakers are designed in colours inspired by the Polaroid colour spectrum and are priced between $59.99 and $289.99. The free Polaroid Music app allows you to control your Polaroid player using the dial, forgoing the use of your phone. You can download the Polaroid Music app from the Apple App Store or on Google Play.
Polaroid Radio offers "an experimental take" on Internet radio comprising five "ever-evolving" FM-like stations that are "human-curated, free, and ad-free". Tune into Polaroid Radio here. It's currently available in the US, Canada, UK, France, Germany, Italy, Netherlands, Sweden, Portugal, and Austria, with more countries coming soon.
“Great musicians and photographers capture what we can’t always express with words. They make us feel. We're new in the music world, but we want to bring as much color and emotion to the space as we can. We’re excited about this new chapter while still being as committed as ever to instant photography,” said Oskar Smolokowski, Polaroid Chairman.
Watch a campaign video below and find out more from the Polaroid site.