Calvin Harris announces immersive virtual gig on TikTok LIVE
The artist will appear as a virtual avatar with audio reactive visuals
Calvin Harris has announced an immersive virtual gig, which will take place via TikTok LIVE later this month.
From 8PM on Friday 13th January, fans can watch the digital performance via the Scottish DJ and producer's official TikTok account, while European and Asian audiences can also access the concert through PICO virtual reality.
According to promotional information, Harris will appear as a virtual avatar, which you can see in the video below. The experience is designed to "take fans on a musical journey through Calvin's virtual universe". Audio reactive visuals and a "nature inspired luminous world" have been promised.
“I’m so excited to kick off such an innovative music series with Wave, PICO and TikTok and can’t wait for fans to experience my first ever virtual concert,” the artist said.
“It’s an honour to host Calvin Harris’ first ever virtual concert, which will push the boundaries of what is possible for artists going LIVE on TikTok and PICO,” said Paul Hourican, Global Head of Music Operations at TikTok.
“Calvin is a globally acclaimed DJ and performer, responsible for some of the biggest electronic hits and headlining massive international festivals," he continued. "We’ve loved working with Calvin, Mark and the whole team as well as Wave and PICO to create this experience, which is going to be a special moment for the global TikTok community.”
The event reaffirms TikTok's place as a key platform in contemporary electronic music. 'The Weekend', which Calvin Harris remixed for SZA, has featured in almost 6 million videos on the platform, and 2017's 'Feels', a collaboration with Pharrell, Katy Perry and Big Sean, boasts around 1.8 million.
In August, Harris released his new album, 'Funk Wav Bounces Vol 2', which featured artists including 21 Savage, Tinashe, Snoop Dogg, Busta Rhymes, and Pusha T.