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And all the profits are going to charity

Dance music legend Moby has opened a vegan restaurant in LA.

The new restaurant, named Little Pine, is located in Los Angeles' Silver Lake neighbourhood (where else?) and will see 100% of it's profits donated to various animal welfare programs globally. 

"Opening little pine was never meant to be a conventional entrepreneurial endeavor. I want it to represent veganism in a really positive light, and also to support the animal welfare organisations who do such remarkable work," Moby told local foodie magazine, Eater. 

Charities Moby will donate to include The Humane Society, Farm Sanctuary, Sea Shepard, PETA, Animal Legal Defense Fund, and more. 

What a guy! 

[Via Billboard]