Spotify suspends political advertisements | DJMag.com Skip to main content

Spotify suspends political advertisements

The streaming giant is following in the footsteps of Facebook and Twitter

Spotify has suspended all politic advertisements for service users, Adage reports.

Announcing the changes a week ago, the streaming giant shared that they do not have the ability to "validate and review" political advertising, and so will suspend the ads across the service's 141 million free users who currently hear advertising.

The changes will apply to users in the U.S., the only region where political advertisements currently air. The likes of U.S. Presedential candidate Bernie Sanders, and the Republican National Committee, have both previously used Spotify to advertise.

Speaking about the imminent change, Spotify told Adage in a statement: “At this point in time, we do not yet have the necessary level of robustness in our process, systems and tools to responsibly validate and review this content. We will reassess this decision as we continue to evolve our capabilities".

In December, a web app was developed to turn tracklists from DJ sets into playlists on streaming services, including Spotify and Apple Music.

Spotify also shared a letter with their shareholders containing user data last year, revealing that the platform's paid subscribers had reached over 100 million.

Topics