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AlphaTheta

alphatheta
Tech
UK Government shares initial findings from investigation into AlphaTheta’s Serato acquisition

The UK Competition and Markets Authority (CMA) has said the merger could “reduce innovation, choice, and access to DJ equipment and software”

The UK Government has shared the initial findings of its investigation into the ongoing proposed acquisition of Serato by Pioneer DJ’s parent company, AlphaTheta. After...

AlphaTheta euphonia
Tech
AlphaTheta announces flagship rotary mixer, euphonia

The company’s first rotary mixer costs €3,799 and features a Rupert Neve Designs transformer

AlphaTheta, the sister brand of Pioneer DJ, has announced a new flagship four-channel rotary mixer called the euphonia. The new rotary is a pivot from...

AlphaTheta logo
News
Pioneer DJ’s sister brand AlphaTheta announces Tokyo pop-up store

AlphaTheta Corporation will be showing off its latest DJ hardware at Harajuku's MIL GALLERY

AlphaTheta — Pioneer DJs new sister brand — has announced a new pop-up store in Tokyo, at Harajuku’s MIL GALLERY. It will run for nine...

AlphaTheta's new OMNIS-DUO all-in-one
Tech
Pioneer DJ’s sister brand AlphaTheta announces new all-in-one unit, OMNIS-DUO

AlphaTheta has also announced a new wireless speaker, the WAVE-EIGHT

Pioneer DJ's new sister brand AlphaTheta has announced a new standalone, all-in-one DJ unit called the OMNIS-DUO, and a new bluetooth speaker, called the WAVE-EIGHT...

A composite image of the Pioneer DJ and AlphaTheta logos
Tech
AlphaTheta Corporation, owners of the Pioneer DJ brand, announce new brand, AlphaTheta

AlphaTheta will announce new products this week to coincide with the NAMM Convention in California

AlphaTheta Corporation, the umbrella group for brands like Pioneer DJ, KUVO, rekordbox, TORAIZ and Serato, has added a new company to its roster called AlphaTheta...