Moog celebrate 70th anniversary with new interactive site
The site, inspired by '90s video games and websites, features a virtual Minimoog Model D
Moog are celebrating their 70th anniversary with a new interactive site.
Inspired by ‘90s video games and websites, it offers "access to the rich history of electronic music through the lens of the Minimoog Model D" and will feature a virtual replica of the famous synth, an online jukebox and "more fun for musicians and synth fans of all ages".
The virtual online Minimoog Model D lets you make and share your own recordings, while the online jukebox collects 45 of the most memorable songs featuring the Model D. Other features of the new site include an archive delving into the history of the Model D, a gift shop with online merch and an Instagram filter.
The site was created in collaboration with NYC-based design agency Pentagram, led by Yuri Suzuki. "I still vividly remember our first discussion years ago where we envisioned a web experience that celebrates the Minimoog Model D," says Suzuki. "Our goal was to craft a tightly interactive and fun experience that would capture the essence of Dr. Bob Moog and his team’s groundbreaking innovation."
Moog recently revived the iconic Model D, and the company are also launching a birthday raffle to win serial #1 of the latest iteration of the instrument in collaboration with the Bob Moog Foundation. Find out how to enter here and visit here for the grand tour.
Last year, Herb Deutsch, the composer, professor and co-inventor of the Moog synthesiser, passed away at the age of 90.