Spotify has announced personalised playlists for pets following consultations with "experts in the industry".
The company has created a playlist generator specifically designed for owners of iguanas, birds, hamsters, dogs and cats. Simply click on the appropriate animal, give some details about their personality and provide their name.
After syncing with your tastes based on account history you'll be provided with a selection of tracks compiled especially for your furry, feathered or scaled friend. Here's the lowdown on Pets.By.Spotify, from the horse's mouth:
"While music for pets isn’t an exact science, we consulted with experts in the pet industry for the best approximation for what might work best for our featured animals. Incidentally, we only use the information you provide us to create your Pet Playlist. The information is not stored and is not used for any other purpose."
It's the latest development from the music service giant, which helped streaming account for 80% of all U.S. recording revenues in 2019, with the market exceeding £1billion in the U.K the same year. Earlier this month it announced the suspension of all political adverts and unveiled plans for a new awards show, the first of which is set for Mexico City this March. Meanwhile, Netflix is working on a series charting the story of Spotify, which now has around 113million paid subscribers.