Steve Aoki is now a creative director for Tic Tac after collaborating with the brand on a new product, Tic Tac X-Freeze.
The EDM superstar already lays claim to his own workout app, a starring role in the 'Star Trek Fleet Command' mobile game and waxwork at Madame Tussauds. It's unclear if this fresh collaboration with the mint giant is linked to the pizza firm he launched in 2018.
“I’m always pushing myself to test new boundaries and try new things – whether that’s jumping out of an airplane or DJing in three countries in one night,” Aoki said, before expressing what's clearly a genuine love for the new partnership. “It was thrilling to be able to reflect on these exhilarating experiences and showcase them through a campaign that focuses on the powerfully refreshing flavor of Tic Tac X-Freeze.”
To produce the campaign, Aoki selected scenarios he believes best represent his life, which include bathing in ice and skydiving. These feature in two 15-second clips, with an accompanying behind-the-scenes video. Take a look below.