Amazon music has launched a high-definition streaming service, making 50million songs available in CD-quality audio.
Subscribers to the new offering will have access to the complete Amazon Music Library, with this the first of the major music streaming platforms to offer HD tracks, scoring points over rivals Apple Music and Spotify. Deezer, France's Qobuz and Tidal are among the smaller databases already giving users the option of perfect fidelity.
Amazon Music has also made millions of songs available in 'ultra-HD', streaming at 24-bit and 192kHz, encoded in the lossless FLAC format. Prices start at $12.99 per month for Prime members, $14.99 per month for standard accounts and an extra $5 per month for those who already have an Individual or Family Plan.
The move marks the latest move in an increasingly competitive streaming war. Both Spotify and Apple Music have recently increased their free trial period in a bid to attract more customers, with revenues expected to hit $8.4billion in the US alone by the end of 2019. Despite the impressive numbers, an appeal has been launched by Amazon, Google, Spotify and Pandora services to overturn a legal ruling forcing them to increase royalties paid to songwriters.